Ken Leiviska is a PR and social media strategist for Boelter + Lincoln, an advertising and marketing agency in Milwaukee. He manages influencer marketing programs for several clients, including the Wisconsin Dells Visitors & Convention Bureau (the “Waterpark Capital of the World!®”), which generated more than $20 million in estimated media value in 2023. Leiviska advises the Wisconsin Dells VCB and other Wisconsin-based clients on digital influencer strategy and tactics, while also executing influencer identification, outreach, negotiations, agreements, and tracking.