Creating Iconic Vacations

Creating Iconic Vacations

Royal Caribbean is known for offering its guests their pick of vacation adventures, whether it’s thrill, chill or everything in between. Now with the Icon of Vacations—Icon of the Seas—Royal Caribbean is boasting onboard thrills like six record-breaking waterslides at Category 6 waterpark, as well as unrivaled ways to chill at 7 pools, including the first suspended infinity pool at sea. In this session, you’ll hear from the development team managing aquatics, operations, and F&B as they explain the decision-making process for selecting the unique attractions and restaurant concepts that guests have come to expect from Royal Caribbean—both on their ships and at their private destinations. Learn Royal Caribbean’s secret to success through attraction mix, F&B offerings, and catering to demographics. Compare free amenities with paid enhancements for driving revenue. Gain insight into phased approaches for destination development.

Speakers