Influencer Marketing: Reaching Engaged Audiences And Maximizing Your Partnerships

Influencer Marketing: Reaching Engaged Audiences And Maximizing Your Partnerships

The world of digital influencers is continuing to grow, and brands are wisely augmenting their marketing budgets to help reach their engaged audiences across online networks. However, it can be difficult to know which influencers will offer a true return on investment. This presentation goes beyond the numbers of how powerful influencer marketing is. This interactive lecture will help the audience understand different types of digital influencer programs an organization can run (proactive/reactive, one-time/ongoing, experiential/giveaway); ways to analyze influencers for the largest ROI (category, partnership activity); the importance of developing relationships (from introduction and negotiations to agreement and performance); identify key metrics to understand performance (reach, impressions, engagement, estimated media value), and the importance of matching the right influencers with your brand (page look and feel, core beliefs). At the end of the session, audience members should have the knowledge to implement strategies and tactics that will lead to a successful influencer program.

Speakers