Beth Twisler is the Vice President of Sales and Marketing for Apx Operating Company, the parent company of Big Kahuna’s Water Parks and Boomers Parks family entertainment centers. In this pivotal role, she oversees all aspects of brand management, social media, digital and traditional media, creative direction, corporate partnerships, public relations, and group sales. Twisler’s career in the theme park industry began as a public relations intern at Six Flags Great Adventure and Hurricane Harbor in Jackson, New Jersey. From there, she quickly transitioned into sales, where she discovered her passion for “selling fun” and creating memorable experiences. In 2009, she joined Sahara Sam’s Oasis Indoor & Outdoor Water Park as the Director of Sales, solidifying her long-standing commitment to the water park industry. Following the change in ownership at Sahara Sam’s during the 2020 pandemic, she transitioned to the role of Director of Sales and Marketing for all eight parks. Throughout her career, Twisler has excelled in developing strategic partnerships that enhance brand visibility, strengthen reputation, and drive revenue growth. Her leadership is characterized by a commitment to fostering growth, always seeking new opportunities to elevate her team and achieve outstanding sales results. She remains dedicated to staying ahead of industry trends and continuously learning from experts in the field.
