Mike Loya is a versatile management professional with over two decades of experience as a Group Sales and Guest Services Director in the amusement and water park industries. He has a proven track record of meeting and exceeding goals, driving revenue generation, expanding market share, and adeptly managing budgets. His expertise spans various facets, including brand architecture, strategic consumer targeting, tactical field marketing plans, creative strategy, customer acquisition, and fostering customer loyalty. In addition to his extensive professional experience, Loya holds a Master’s degree in Business Management and is pursuing a Doctorate in Organizational Leadership. This academic pursuit reflects his commitment to continuous learning and his ambition to teach at the collegiate level. He has taken a sabbatical this season to focus on his doctoral studies. To stay active in our community, he has launched Epic Consulting, a venture dedicated to assisting parks in developing and fine-tuning their group sales departments. His consultancy leverages extensive industry knowledge to help parks optimize their group sales strategies and enhance operational efficiency.
